SpazioISA ACADEMY: ISA's New Project Kicks Off | ISA

SpazioISA ACADEMY: ISA’s New Project Kicks Off

SpazioISA ACADEMY: ISA’s New Project Kicks Off | ISA
Two days of discussion, inspiration, and knowledge-sharing marked the official debut of SpazioISA ACADEMY, ISA’s new strategic project dedicated to training, professional development, and creating value for the entire Ho.Re.Ca. ecosystem.

On October 28 and 29, 2026, the project’s inaugural kick-off event took place, divided into two distinct yet complementary parts: the first at the Città del Cioccolato in Perugia and the second at ISA Headquarters in Bastia Umbra. These two symbolic locations provided the backdrop for the launch of an initiative destined to grow over time, involving professionals, designers, entrepreneurs, and industry operators.

A place where expertise, innovation, and connections come together

Born from ISA’s experience and vision, SpazioISA ACADEMY is designed as a space for meeting and exchange where training, networking, and communication become tools for generating new opportunities for professional and entrepreneurial growth. It is a platform that goes beyond the product and focuses on the sharing of expertise, a culture of consulting, and the value of relationships.

Through SpazioISA ACADEMY, ISA aims to create a professional community capable of connecting experiences, know-how, and real-world case studies from various sectors of the Ho.Re.Ca. industry, fostering dialogue among companies, professionals, and market players.

Ambassadors: Professionals Who Give Voice to SpazioISA ACADEMY

The stars of the two-day event were the SpazioISA ACADEMY Ambassadors – selected professionals with whom ISA is embarking on a journey of collaboration and knowledge-sharing.

Within the ISA ecosystem, the role of the Ambassador represents much more than simply an authoritative endorsement: it is a professional capable of sharing experience, knowledge, and real-world case studies, contributing to the sector’s growth, the spread of a consulting culture, and the creation of value for clients, the sales network, and partners.

The goal is to develop authentic and practical content that connects experiences, skills, and real-world applications across the various sectors of the Ho.Re.Ca. industry.

The themes that will guide the training program

During the kick-off event, the principles that will inspire the ACADEMY’s future activities were shared. These are based on an integrated business vision that considers three fundamental elements for the success of a business:

  • promoting the product through effective presentation;
  • ensuring quality and performance through the best refrigeration technologies;
  • designing functional, welcoming, and efficient spaces.

An approach that encapsulates ISA’s philosophy and translates into the ACADEMY’s three pillars: To Display, To Conserve, To Furnish.

From the City of Chocolate to ISA Headquarters: the beginning of a new professional community

The first day, hosted at the Città del Cioccolato in Perugia, marked a symbolic and highly significant moment for the launch of SpazioISA ACADEMY, within one of the most iconic venues representing chocolate culture and the excellence of the Umbrian region. The morning began with an exclusive experience for the Ambassadors, who were guided on a tour of the museum by Eugenio Guarducci, artistic director of the City of Chocolate. He illustrated the history, culture, and evolution of the world of chocolate through an immersive journey rich in content and inspiration. This choice reaffirmed the strong bond between ISA, the region, and the world of high-quality artisanal production.

The day then continued in the evocative setting of the “Prigione di San Francesco”, one of the most fascinating spaces in the museum complex, where the official meeting to present the SpazioISA ACADEMY project took place. On this occasion, the initiative’s vision, objectives, and future prospects were shared, delving into the strategic role that the Ambassadors will be called upon to play within the new professional community. The highlight of the meeting was the official induction of the Ambassadors, who were presented with the Academy’s official jacket—a symbol of their commitment to a journey of collaboration, growth, and the sharing of expertise.

The second day took place at ISA Headquarters in Bastia Umbra and allowed the Ambassadors to get a behind-the-scenes look at the company. Welcomed by the ISA team, the participants took part in a guided tour of the production facility and the ISA Gallery, learning more about the company’s history, its path of innovation, and the solutions that have been contributing to the evolution of the ice cream, pastry, bakery, café, and restaurant sectors for over sixty years.

The experience concluded with a session for discussion and sharing, dedicated to reflecting on the insights that emerged over the course of the two days. It was a valuable opportunity to strengthen relationships between the Ambassadors and the ISA team, gather ideas and input for the future development of SpazioISA ACADEMY, and lay the groundwork for a collaboration that will result in events, educational content, professional testimonials, case studies, and new networking opportunities for the entire community.

A Project in Constant Evolution

With the launch of SpazioISA ACADEMY, a journey begins that will support professionals, entrepreneurs, designers, and operators in the Ho.Re.Ca. sector over time, with the goal of fostering skill development, promoting innovation, and creating new opportunities for growth.

Because, as emerged during the kick-off event, the strength of a community lies not only in the skills it possesses, but above all in its ability to share them and transform them into value for everyone.