ISA presents Genesis at Milano Design Week

Genesis is ISA’s innovative fridge-bar with the personality of an elegant storage unit that will be presented at the new Rossi di Albizzate showroom during Milan Design Week 2024.

On the occasion of 2024 edition of the Salone del Mobile, from 15 to 21 April in Milan. ISA, one of the world’s leading industrial companies in the professional refrigeration and furnishing of public venues, presents Genesis, the fridge-bar born from the encounter between the company’s technological know-how and industrial culture inspired by the best Italian design.

ISA has always been committed to experimenting with innovative furnishing and refrigeration solutions, and one of the most outstanding solutions is Genesis, the refrigerator-bar element that becomes a true furnishing object. Functionality and aesthetics. Technology and tailor-made design. These are the four elements that characterise Genesis and make it a versatile solution for contract, hospitality and residential applications.

Created in collaboration with designer Sergio Brioschi, Genesis is linear and compact and fits naturally into different interior design contexts and projects, from hotel suites to business lounges. The Genesis fridge-bar has two or three drawers lined up: one neutral and one refrigerated in Genesis 120; one neutral and two refrigerated in Genesis 180.

During Milan Design Week, Genesis will be present at Rossi di Albizzate showroom in Milan, Via Sforza 4, which will open on Monday 15 at 6 p.m., and at their stand at the Salone del Mobile.

Milano Design Week – ISA

Rossi di Albizzate Showroom
Via Francesco Sforza 4, Milano

Salone Internazionale del Mobile 2024
Hall 18 | stand C18 – Rossi di Albizzate
Fiera Milano Rho