ISA and Steccolecco for Fendi Pop-Up in Milan

A delicious surprise for “fashionistas” from all over the world in Milan. Fendi has partnered with Italian artisanal ice cream company Steccolecco on a pop-up store located in Milan’s Central Station, fitted by ISA SpA – one of the most important players in the production of refrigerateddisplay units and furniture for the ice-cream industry, pastry, food service, and organized distribution all over the world – that offers a very welcome chance to enjoy special popsicles.

From September 12th to October 14th, customers can enjoy unique limited-edition flavors decorated with the iconic FF logo. The pop-up won’t be hard to miss because its exterior features the fashion brand’s classic yellow color and Pequin striped pattern.

Steccolecco’s creations are exhibited inside the unique professional display cabinet Oneshow Base and the iconic Cristal Tower. Enjoy!!!