ISA and Steccolecco for Fendi Pop-Up in Milan
A delicious surprise for “fashionistas” from all over the world in Milan. Fendi has partnered with Italian artisanal ice cream company Steccolecco on a pop-up store located in Milan’s Central Station, fitted by ISA SpA – one of the most important players in the production of refrigerateddisplay units and furniture for the ice-cream industry, pastry, food service, and organized distribution all over the world – that offers a very welcome chance to enjoy special popsicles.
From September 12th to October 14th, customers can enjoy unique limited-edition flavors decorated with the iconic FF logo. The pop-up won’t be hard to miss because its exterior features the fashion brand’s classic yellow color and Pequin striped pattern.