ISA Opens a Showroom in Milan: SpazioISA, a place for experience not just exhibition

Milan, the undisputed capital of design, is preparing to welcome a significant landmark for the world of architecture and interior design, specifically for the Ho.Re.Ca. sector (hotels, restaurants, bars, ice cream parlors, pastry shops, etc.).

ISA, a leading company in the field of professional refrigeration and furnishings for public premises, has decided to establish its presence in Milan with the opening of its showroom located in the new Navigli area, recently revamped in a contemporary style, at Via Morimondo 23.

The area is the result of a major regeneration project to preserve the industrial architectural heritage of the area. Once occupied by a Richard Ginori industrial plant, it now houses a trendy creative village dedicated to the world of fashion, design, advertising, art, and media.

The choice of Milan is no coincidence. The city, with its dynamism and innate vocation for innovation and design, is the ideal stage for presenting ISA’s cutting-edge solutions. It will not be a simple exhibition space, but a truly dynamic hub, designed to become a meeting and exchange point between the company, its customers, and the multifaceted world of architects and professional refrigeration professionals.

This new space in Milan will complement the historic showroom in Bastia Umbra, on the outskirts of Assisi, where ISA maintains its headquarters and production facilities. This duality underscores the company’s dual soul: rooted in tradition and Italian manufacturing excellence, but projected towards new challenges and the dynamics of the global market.

More than a showroom. A point of reference

ISA’s new multifunctional space will be a stimulating environment, designed to foster new synergies and offer concrete support to professionals in the sector. Here, our guests will be able to view ISA’s offerings, experience technological innovation and the quality of materials firsthand, and appreciate the design excellence that has always distinguished the company. But that’s not all: the showroom will regularly host exclusive events, including workshops, seminars, new product presentations, and meetings with industry experts, transforming it into a lively center for training and professional development. It will also be an ideal venue for networking events, allowing professionals to connect, share experiences, and create new opportunities.

An important presence in Milan confirms ISA’s strategic vision, which has always been focused on investing in research and development, sustainability (ISA was a pioneer in the use of natural refrigerants), and strengthening relationships with its professional partners. This is another significant step forward for the company, which aims to consolidate its leadership in the sector by offering increasingly innovative and customized technological solutions for the creation of unique and functional public environments.

In the words of designer Sergio Brioschi

The project for the Milan showroom is part of a collaboration that began several years ago with ISA. This collaboration is based on the idea of combining ISA’s extensive technical and manufacturing experience with a new product and display aesthetic.

The concept, which is reiterated in this space, seeks to showcase both the technological soul and innovative design. The space is divided into areas that revolve around the central staircase, the focal point of the space, and are connected by two large windows that bring light into the space. Three front compositions display products with specific functions, while two large display platforms located under the main window showcase innovative freestanding products dedicated to hotel and domestic sector.

At the entrance, overlooking the internal garden, a bar has been designed to welcome guests and a conversational meeting area. The upper area, overlooking the exhibition, has been designed as an operational environment with two offices and a training/meeting area. Great importance has also been given to the display of materials, with a large storage unit allowing hundreds of finish samples to be summarized and organized, showcasing the creative potential that ISA offers professionals to develop their projects.

An invitation to experience SpazioISA

SpazioISA is not just a place to see, but to experience. Every detail is designed to showcase the Italian excellence and innovation that have always distinguished ISA. Here, design, technology, and creativity come together to inspire new ideas and projects. We look forward to seeing you at Via Morimondo 23, in the heart of the Navigli district, to discover our solutions up close and share a unique experience together. Come and visit us and let yourself be surprised: SpazioISA is the starting point for imagining the future of your spaces.

SpazioISA
+39 02810210 | +39 3355244972
spazioisa@isaitaly.com
Via Morimondo, 23 – 20143 Milano (Italy)

We are open by appointment, Monday to Friday from 9:30 a.m. to 6:30 p.m.