{"id":128169,"date":"2026-04-17T16:31:58","date_gmt":"2026-04-17T14:31:58","guid":{"rendered":"https:\/\/www.isaitaly.com\/isa-fuorisalone-2026-brera-design-district-spazioisa-partnership\/"},"modified":"2026-05-06T17:06:14","modified_gmt":"2026-05-06T15:06:14","slug":"isa-at-fuorisalone-2026-brera-design-district-spazioisa-and-partnerships","status":"publish","type":"post","link":"https:\/\/www.isaitaly.com\/en\/isa-at-fuorisalone-2026-brera-design-district-spazioisa-and-partnerships\/","title":{"rendered":"ISA at Fuorisalone 2026: the Brera Design District, SpazioISA and partnerships of excellence"},"content":{"rendered":"

At Fuorisalone 2026<\/strong>, ISA reaffirms its leading role in Milan Design Week with a comprehensive programme of installations, spaces and experiences <\/strong>that illustrate the evolving dialogue between professional refrigeration, design and design culture. A widespread journey through some of the city\u2019s most iconic locations \u2013 from the City of Ideas <\/strong>in the Brera Design District to SpazioISA<\/strong>, from the Faema Flagship Store <\/strong>to the collaboration with AA Consultant <\/strong>\u2013 to give shape to a contemporary vision of living and hospitality, where technology, customisation and design quality come together.<\/p>\n

Genesis and the City of Ideas: ISA at the heart of the Brera Design District<\/h2>\n

\"\"<\/p>\n

From 21 to 26 April, ISA will be present within the \u201cCity of Ideas<\/strong>\u201d installation at Solferino 28<\/strong>, in the Brera Design District<\/strong>, a project promoted by CairoRCS <\/strong>and designed by architect Mario Cucinella<\/strong>. In this setting of great cultural and architectural significance, the company presents two Special Editions of Genesis<\/strong>, embodying ISA\u2019s dual identity: excellence in professional refrigeration and a commitment to bespoke design.
\nGenesis is a multifunctional refrigerated cabinet <\/strong>that blends seamlessly into diverse settings such as contract, hospitality, business and high-end residential environments \u2013 thanks to extremely quiet technology that preserves the comfort of the space \u2013 transcending the traditional concept of a refrigerated product to become a distinctive element of contemporary interior design<\/strong>. The external surfaces become a design feature with premium finishes, whilst the interior is organised with solid wood dividers and modular shelves for wines, drinks, snacks and more.
\nGenesis 180 <\/strong>stands out for its external finish in porcelain stoneware <\/strong>and solid wood<\/strong> interiors with modular shelves<\/strong>. For Fuorisalone, it introduces a new function dedicated to cigar storage<\/strong>, thanks to a precise temperature control system (+16 \u00b0C \/ +20 \u00b0C) and humidity control (65\u201375%), designed to ensure optimal and constant conditions.
\nGenesis 120<\/strong>, presented in a version with a more pop and contemporary <\/strong>aesthetic, is the result of a collaboration with Rezina: a textured Grain surface in Klein blue <\/strong>and details in Dedar fabric <\/strong>transformed into a structural element. Designed with an internal configuration that accommodates new daily wellness rituals, it allows for the ideal storage of functional drinks and cosmetic products<\/strong>, without compromising on the elegance of the piece of furniture.
\nSet within a new installation designed specifically for the City of Ideas<\/strong>, the two Genesis units interact with the architecture of the installation, highlighting the theme of bespoke design <\/strong>as a means of anticipating market needs and interpreting increasingly diverse lifestyles. Two objects that transcend the traditional concept of a refrigerated product to establish themselves as elements of advanced interior design<\/strong>, an authentic synthesis of function, aesthetics and design culture.<\/p>\n

SpazioISA: an experiential hub dedicated to design and bespoke solutions<\/h2>\n

\"\"<\/p>\n

Throughout Milano Design Week, SpazioISA Milano <\/strong>\u2013 at 23 Via Morimondo, in the creative heart of the Navigli district \u2013 will be open to the public<\/strong>, reaffirming its role as a venue for architects, designers, clients and industry professionals to meet, exchange ideas and plan projects.
\nThe showroom, situated within a highly significant urban regeneration project, represents the most authentic expression of ISA\u2019s approach to bespoke design<\/strong>: a space that is not merely an exhibition area, but an experiential one, designed to showcase materials, technologies and tailor-made solutions.
\nOn 23 April<\/strong>, SpazioISA will host an open-house event from 4.00 pm to 6.30 pm<\/strong>, conceived as an informal opportunity for networking and discovery. Thanks to the collaboration with the Callebaut Chocolate Academy<\/strong>, guests will be able to enjoy a convivial experience with a tasting of artisanal ice creams in unique flavours, confirming ISA\u2019s attention to detail and the sensory experience.<\/p>\n

To take part in the event, register HERE <\/strong><\/a><\/u><\/p>\n

ISA & Faema: \u201cAffinity by nature\u201d, a shared vision of the contemporary bar space<\/h2>\n

\"\"<\/p>\n

As part of Milan Design Week 2026, ISA is taking part in the \u201cAffinity by Faema\u201d<\/strong> project at the Faema Flagship Store in Via Forcella 7<\/strong>, a concept that reimagines the bar space as a dynamic ecosystem<\/strong>, where coffee becomes the hub of a network of connections between design, culture and people. Within Affinity<\/strong>, every element contributes to the creation of a fluid and constantly evolving experience, capable of going beyond mere function to generate authentic connections.
\nThe collaboration between Faema and ISA <\/strong>is expressed through a project that places the value of space <\/strong>at its heart: not merely a functional space, but an environment designed to welcome, engage and foster interaction. For Design Week, the two companies have developed an exclusive bar counter<\/strong>, conceived as an architectural and narrative element, in which technology, materials and proportions combine to define a new concept of centrality. In this context, the coffee machine is no longer an isolated object, but an integral part of a coherent system, in dialogue with the ISA-designed furnishings. The result is a comprehensive vision of the hospitality space<\/strong>, where aesthetics and functionality intertwine naturally and the design becomes a tool for enhancing everyday gestures, the moment of the break and the convivial atmosphere.
\nTo reinforce this narrative, on 22 April from 3.30 pm to 4.30 pm<\/strong>, the Faema Flagship Store will host a Live Talk between ISA and Faema<\/strong>, a discussion dedicated to the concept of \u201cAffinity\u201d <\/strong>as a design, cultural and strategic affinity within the Ho<\/strong>.Re<\/strong>.Ca<\/strong>. sector. An open dialogue on how design, innovation and a shared vision can help redefine the role of the contemporary caf\u00e9 space, transforming it into a place of connection, identity and experience. Following this, a special Happy Hour will enliven the Faema space, enriched by the presence of street artist John Blond<\/strong>, who will perform live on posters and at the photo booth. An event that brings together design, art and connection, reinforcing the value of collaborations as a creative driving force.
\nThe synergy between ISA and Faema thus interprets the concept of Affinity <\/strong>as a design and cultural affinity<\/strong>: a sharing of values that translates into environments capable of portraying coffee not merely as a product, but as a social experience<\/strong>, a contemporary ritual and a moment of connection.<\/p>\n

To take part in the event, register HERE <\/strong><\/a><\/u><\/p>\n

AA Consultant: the Hizone professional kitchen enters contemporary living<\/h2>\n

To round off ISA\u2019s programme at Fuorisalone 2026, from 20 to 26 April the company will also be exhibiting at AA Consultant<\/strong>, a Milanese showroom and international hub dedicated to luxury residential interior<\/strong> design<\/strong> projects. In this highly specialised setting, ISA presents the Hizone Kitchen<\/strong>, an installation that reinterprets the concept of the professional kitchen for the home. The result of the collaboration between Antonio Citterio\u2019s design vision <\/strong>and ISA\u2019s technical expertise<\/strong>, the Hizone kitchen represents an advanced synthesis of professional performance, technological precision and design quality, confirming the company\u2019s ability to engage with the world of design and high-end products through bespoke solutions, conceived for new lifestyles and contemporary living scenarios.<\/p>\n

 <\/p>\n

\n

Come discover the world of ISA at Milan Design Week 2026<\/h4>\n<\/blockquote>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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