The “Show” project is the brilliant project that ISA, a leader in professional refrigeration and furnishings for bars, restaurants and shops, has decided to develop to revolutionize the world of ice cream, pastry and food shops in general. The values that characterize and will characterize the future display designs of this Umbrian company based in Bastia Umbra (Perugia) are the three-dimensionality of its products, the transparency of the display system, maximum visibility and extremely advanced technology.
The first important development in the “Show” project was definitely the great success of the professional “GelatoShow” showcase presented at the latest two important trade fairs, the HOST in Milan and the SIGEP in Rimini. This revolutionary new design, the first showcase of its kind with a completely transparent body and tubs, is an ingenious solution to all the customer’s needs in displaying ice cream, and was conceived as the starting point for the innovative developments that the company has planned for its products.
Following the great success of the “GelatoShow”, ISA confidently decided to continue this inspired project of maximum transparency by designing “PastryShow,” the pastry showcase that offers both greater display capacity and truly enviable product visibility. PastryShow concentrates technology, style and innovation into a design that will definitely make all the difference inside a shop. Along with the features already mentioned that characterize this new pastry showcase, this ingenious ISA product will be entirely modular, integrating perfectly with the rest of the “Show” system. The ISA “PastryShow” will be a spectacular showcase from every perspective, which will make it possible to display the best pastries in town with more visibility than ever!