And action cooking takes to ice cream

A refrigerated worktop for customising tastes on the spot and serving original cones and cups.

Making a show of the moment of serving an ice-cream to make it more attractive and to create a more direct contact between the iceman and his customers.
This is the idea behind an interesting solution developed by ISA, the company based in Bastia Umbra (Perugia) specialised in the production of equipment and furniture for bars, ice-cream parlours and confectioners’ shops.

The Umbria-based company’s Research and Development Department designed the GelatoMix module, which is fitted in the show cases of the Platinum line. It has been designed to keep close at hand everything that is needed for decorating and serving ices in an original way - starting from two heated tanks for warm sauces and Gastronorm tubs for all the other decorations (fruit, biscuits and crunchy toppings).
But the real novelty is the marble refrigerated plate that becomes a work top on which to enrich and customise the flavours.
“In this way it is possible to invent a new serving formula”, explained Silvia Rossi, ISA’s Marketing Manager, “giving ice-cream an added value”.
For example, working on a certain number of basic flavours it is possible to prepare secondary flavours and variants on the spot. Would you like to mix some Piedmont hazel nuts into that hazel-nut flavoured ice? You can do it by working the amount of ice-cream needed for the cone directly on the refrigerated plate with a spatula.
“This is a quick way to prepare ice-cream,” added Silvia Rossi. “It gives the impression of customisation and freshness. When the ice-cream is worked with a spatula, it is revitalised and becomes creamier, improving the product.
Lastly, with everything in full view, the customer is visually stimulated by the sight not only of the tubs of ice-cream and of toppings or sauces but also by the actual preparation”.
To sum up, with this solution, starting from a limited number of basic flavours, it is possible to give the impression of an unlimited choice of flavours and combinations, which is not possible with a conventional showcase.