Frame, something good in a frame

The Frame collection designed by Simone Micheli uses the showcases of the new Silver Plus line: ergonomic, spectacular and hi-tech.

Sandwiches? Pastries? Or simply nibbles?
No, don’t make that mistake. What you can see through the glass are gems.
Precious and intriguing masterpieces to be treated, yes, like you would treat something very precious. To be shown off at their best, paying the utmost attention to every detail.
It was with this idea in mind that Simone Micheli guided his pencil when designing the Frame collection for ISA.

A modular collection using the technical components of the new Silver Plus: a structured range of showcases in the ice-cream parlour, confectioners’ and gastronomy versions that diversify into numerous dimensional variants.
The Silver Plus line is characterised by a functional design and by original geometrical lines (new curving of the glazing with a height of 140 cm), by a technical lighting system designed to show off the products, and by the application of energy-saving technology.

Other strong points of the Silver Plus line are the use of ecological materials and the great attention paid to ergonomics. Each collection is based on an architecture that “frames” the components and the different customisations required for the product sectors, so as to form unique and exclusive  furniture.

With Frame, the need for practicality combines well with the elegance of the shapes and the refinement of the innovative materials, giving rise to  unique atmospheres.
Frame is a state-of-the-art project, and the same can be said of ISA’s whole philosophy.

With almost half a century of experience behind it, ISA is able to the highest quality standards available today on the market, assisted by the professional skills of its human resources and by new-generation machines and production lines.