Press campaign 2006

I Ghiacci, Frame and Tam Tam, the new furnishing lines exhibited at the last HOST international show, can be seen in the most important specialised magazines (Bar Giornale, Gelato Artigianale and Il Gelatiere Italiano).


I GHIACCI

Come into contact with the new interpretation of the display area created by the pencil of Claudio Silvestrin: discover the revolutionary total furnishing system I Ghiacci.
The functional nature of a dynamic, extremely personal and welcoming project merges with ISA’s experience and its attention for the most innovative and advanced refrigeration technology.
I GHIACCI : from now on nothing is like it was before.

FRAME

Frame took shape starting out from the intuitions of designer Simone Micheli and from the great design capacity of ISA. It is a furnishing system capable of showing off the products displayed to their best, making them as intriguing and as precious as gems.
Frame does not stop at exalting the product; it ventures along the path of flexibility and of chameleon-like customisation: the intriguing use of light gives the spaces changing scenarios depending on the time of use.
FRAME: the metamorphosis of space.


TAM TAM

Designer Isao Hosoe pointed his pencil in search of a tool capable of meeting the need for dynamism imposed by current “urban nomadism” and, thanks to the experience and professional skill of ISA, his work became an “open”, dynamic and flexible project that enables easy configuration and reconfiguration of the display area.
TAM TAM by ISA: the evolution of dynamism.

> go to the HOST 2005 press release