FRAME by Simone Micheli

CELEBRATING THE EXPO
“When ISA gave me the assignment of designing a new collection for bars, I though immediately of creating a set capable, in formal terms and of content, of celebrating the products like precious stones and of representing our dynamic contemporariness. FRAME is a flexible collection, fantastically customisable and hypersensorial. Thanks to an intriguing use of light, it can create changing scenarios in relation to the different times of use of the areas. FRAME is a chameleon-like manifesto of interactivity”.


> go to press release HOST 2005