NEW CLASSIC
The new-look classic design Perfectly balances beauty and elegance.
New Classic is the result of a project to combine classical aesthetics with a search for simplification and stylistic minimalism to create welcoming spaces that express warmth. New Classic produces new and engaging scenarios that are architecturally strong, in order to rediscover the emotions shaped by spaces designed with passion.
Design
New Classic by ISA was designed to reduce the distance between the sales assistant and the customer, increasing the sensorial interaction with the displayed products. The inclined surfaces, the reduced dimensions and the creation of the projecting islands next to the display cases, enhance food appeal and allow the product to be eaten near the counter.
Technology
New Classic’s innovative spirit allows you to creatively furnish multifunctional premises using technical Solutions that generate new forms of display and sales. Greater visibility and flexibility are possible with our panoramic refrigerated cells that have independent electronic controls, together with the new longitudinal refrigeration units that offer stable temperatures in all operating conditions.
Functional
The potential of New Classic furnishings lies in its ability to give rightful emphasis to the creativity of pastry chefs and at the same time create strategic display spaces to promote special sales and impulse buying. The newly configured refrigerated cell integrated into the counter has pull out uprights that allow you to fully make use of the ample display area and to simplify the stocking operations and product serving.
Integrable
New Classic is different to traditional ranges because it is always the best showcase for whatever product you are offering and can create a welcoming atmosphere suitable for any time of day. The mixing bar, the unit for preparing individual dishes and the cocktail station can all be integrated into the decor, creating practical ergonomic work areas that conform to the highest standards of hygiene.
Ergonomic
With New Classic you can make the most of your workspace and boost practicality and daily efficiency without having to give up an elegant minimalist look. The ample work surfaces, the new lines of the drawers and the panoramic doors, and bench-top complete of its accessories. Cabinets allow rational product display and facilitate customer service.
Customisable
ISA’s Research and Development Department dedicated a lot of effort to designing a new behind-counter bench that combines ease of service with increased display space and alternative product promotion. The suspended cabinets, available in refrigerated or non-refrigerated versions, can be arranged independently of the aesthetics of the counter for eye-catching impact.
Techno-ecological
The New Classic range uses latest-generation technological Solutions, such as refrigeration system with CO2 coolant (optional) and increased insulation in high insulation expanded polyurethane injected with CO2 gas. Power, reliability, no dangerous emissions, and optimisation of energy consumption: New Classic is the best answer for anyone wanting high performance equipment with low electrical consumption.
